Typography

Headings

Font Family: Source Serif Pro

Heading 1

Heading 2

Heading 3

Heading 4

Heading 5

Heading 6

Body

Font Family: Source Serif Pro

Body text

Bold body text

Italicized body text

Color Palette

Red

#7F3944

Primary brand color

Dark Red

#320000

Buttons

Background

#F1E6CC

Backgrounds, highlights

Dark Green

#7B7669

Backgrounds / Dark UI elements

Green

#4A4A3B

Backgrounds

Logo Usage

Primary Logo

Used on light backgrounds

Image Guidelines

Product Images

450 × 675 pixels
White or transparent background

ADA Compliant Color Combinations

All combinations meet WCAG 2.1 AA standards

Red Background

Primary text: #FFFFFF

Accent text: #F1E6CC

Dark Red Background

Primary text: #FFFFFF

Accent text: #F1E6CC

Green Background

Primary text: #FFFFFF

Accent text: #F1E6CC

Dark Green Background

Primary text: #FFFFFF

Light Background

Primary text: #7F3944

Accent text: #320000